Online marketing for your business

Do you struggle to have a strong internet presence? Are you worried about your clients not being able to find you?

Worry no more- We are here to do the online work for you!

SCD Consulting Services is a Concierge Online Marketing Company.

We are ready to take your practice to the next level to get you more traffic and more patients.

Register HERE to get a FREE evaluation of your website, your market and your competition.

  • Learn about your online presence
  • See how well you are doing in social media
  • Find out if your website is mobile friendly
  • Discover what it will take to beat your competition

Best SEO in Charlotte or a scam?

Does a company offer the “BEST SEO IN CHARLOTTE” or is it a scam?  There are so many people offering SEO, website design, social media marketing and online marketing on the internet today- who do you trust? Which ones are just novices- fresh out of class- just wanting your money?Best SEO in Charlotte and United States

It’s rare that I get really upset about something, but there are so many deceitful people in the SEO and online marketing industry- sometimes I just need to vent …and, it’s important to teach you how to protect yourself from these people! If you’d like a copy of my ebook on Internet Scams- click here.

I get upset because these people discredit the industry that I represent.

The most recent scam I have experienced is a man, out of England, who teaches an online class. He tells his students to list themselves as “experts” near the end of class, and encourages the students to leave fake references for each other on LinkedIn (which they copy onto their websites!)

This particular student:

  • Backdated the founding of their business, by using an old business name- now claiming, on day ONE, six years of experience
    • The funny part, with this is that she said she founded her business 3 years before the teacher founded his business (that taught her the class!)
  • Posted the fake references from fellow students on her website.
    • How to check this- just go to their LinkedIn profile and click on the reference- you will actually be able to make a list of students that just finished this man’s course
  • Used the words “Best SEO in Charlotte” in her keywords, and “SEO Expert”

This sort of business, based on false promised, lies and deceitfulness will never be successful long-term; lying is never an option to begin a legitimate business….Simply unbelievable.

What to look for in a legitimate company:

  • Years of experienceBest SEO in Charlotte or just another scam?
  • No contracts! You use their services as long as you are satisfied.
  • References. (Genuine, real references from clients who have received services from that company.)
  • Exclusivity. Companies that offer their services to everyone in your market will never help you get ahead.

Not many of you know that I became interested in the online marketing business because I had several people ask me for help. They saw the work I had done on my own website, The Blended and Step Family Resource Center, and my years of work online, and they wanted help with their websites, social media and wanted to grow their businesses and practices. I was a best selling author, social media guru, and highly respected counselor- but would never have considered myself an SEO expert or would have the audacity to put “Best SEO in Charlotte” on my website.

I helped two medical practices for free- then realized that I could found a business based on my social media, online marketing, and SEO skills- BUT, I knew I needed to offer the very best for my clients. I went back and took more classes, was mentored for months, THEN- I offered my services AT NO CHARGE to a medical practice. (Actually, I bartered with them for Lasik Eye Surgery for 3 months of online marketing.) I received fantastic care and 20/20 vision due to the expertise of Dr. Ivan Mac, and Metrolina Eye Associates received 3 months of my best online marketing skills. Here is the result:

“We have been very satisfied with SCD Consulting Services online marketing services. We have seen impressive results and we are reaching our goals for the search engine rankings for our keywords. Her services more than pay for themselves.”  Top qualities: Great Results, Expert, High Integrity

Ivan Mac MD and CEO, Metrolina Eye Associates

When you do an excellent job- and produce results- you don’t have to lie or deceive. Now SCD Consulting Services has a team of a dozen, highly trained experts- some have been with us for years- staying up to date on all the Google algorithm changes, website design trends and more.

Trust your online marketing, SEO, social media, reputation management and more to a company you can trust!  It doesn’t have to be my company, heaven knows there are enough large and small companies all over Charlotte and the United States. Some provide great services, and some, like the one listed above- just jumped into the industry as “Experts” – and want to cheat their way to your business.

I challenge those companies to work your way to a legitimate business- it may mean giving some business way, or bartering- but prove your skills legitimately- don’t dirty my field of expertise with your lies. There are so many good companies out there that are legitimate.

 

Mobilegeddon:  Is your website mobile friendly?

Some are calling the most recent Google algorithm “Mobilegeddon”– since many sites will now disappear in the search engines, due to lack of mobile friendliness.

This major algorithm change will change the order in which websites are ranked, Will your website survive mobilegeddon? Contact SCD Consulting Services for help!based on when people search for them on their phone or tablet. This algorithm on Google will favor the mobile- friendly sites. Right now, 60% of online traffic is from mobiles, so Google wants its users to have a good experience.  Here’s what they are looking for:

  • Easy to read, large text
  • Easy to click links
  • Easy to fill out forms
  • ALL websites will either need to be responsive, or have a mobile plugin

It has been called Mobilegeddon or Mobile-geddon because of the catastrophic or apocalyptic it may be for the small business. Most of the people who are at risk are the small businesses with no knowledge of this algorithm change. Many business owners are going to be surprised when the number of visitors to their websites drops significantly.

If you aren’t sure if your site is mobile friendly, go to Google’s own test link and check it out yourself: 

https://www.google.com/webmasters/tools/mobile-friendly/

 

 

Elements of  a Successful Online Presence

When you started your practice, you hired someone to set up a website for you. It’s been years now, and you haven’t really updated the website in a while. To be successful, there are some key steps you need to catch up in today’s high tech world.

An optimized website

• You need a website that is optimized with your keywords: the keyword phrases that people commonly use to find you. For every page on your website, you need to contain the primary keywords for that topic area. For example: if you name a page about dental implants, but then the entire page does not contain the word “dental implants” again-, Google and the other search engines will skip over you for the next website. It’s a bit of an art, to write content that contains enough keywords to keep the search engines attention, and to help your prospective clients find you.

• Your website needs to be responsive. It should be easy for someone to go through your website from their smart phone, laptop, desktop and tablet. Some websites may need a separate mobile plugin, if people use their phone to find you. Others will be fine with a responsive website

• Your website needs to have regular content added to it, on a weekly basis. Ideally, you should be adding content a couple of times a week. Hopefully, you have a website that contains a Content Management System. WordPress is a very popular one. This sort of content management system makes it easy to add fresh content to the website. The more often you post new information to the website, the more often the search engines will look at your website, and boost it up in the search engines.

• Do you have your social media icons displayed, prominently on the website? It should only take one click for people to find you on Facebook, Twitter, LinkedIn and YouTube.Social media for online success

• Do you use video on your website to gain better internet rankings and help people find you? With one of the most recent Google algorithm changes, videos are doing even better in the search engines. Videos are a relatively easy way to get a jump on the competition.

• Testimonials are a great way to help people get to know you. Make sure you have a tab on your home page, linking to some testimonials for people to read.

• Contact information is crucial. Add your phone number to the top right of the website, and your full address and contact information to the footer of your website. Create a contact form, so people can email you if they have questions. Sometimes people aren’t ready to walk in the door, but they will email you a question, to learn more.

Social mediaYou need social media for a successful online presence

Successful websites need a strong social media presence. You need accounts in all the major social media venues such as Facebook, Twitter, LinkedIn, and YouTube; and you need to post content to these sites on a regular basis.

All social media needs to be branded the same. Your patients should be able to go from one social media venue to another and recognize and find your practice.

People are talking about you, whether you are active in social media or not. In fact, today, at lunch, I was clicking through Facebook. I saw someone saying he just injured his rotator cuff and who could recommend a good surgeon, and also saw someone posting to ask if anyone could recommend a good dentist on the south side of town.

We no longer have our relatives next door, and neighborhood friends to ask. We live in a busy world, where people don’t interact much with their neighbors. Connections are online now- and everyone searches online for their particular needs.

Social media isn’t going away, so it’s time for you to have active accounts on all major social media venues. Also, when people visit your website, they should be able to share your content to the social media sites. You should also give them the opportunity, from your home page, to find you on your social media sites, by prominently displaying your social media icons, with hot links directly to each site.

 

Links pointing to your website

Third party links pointing back to your website shows the search engines that your website is “important” and will push your website higher in the search engines. Links can be created through press releases, citations, social media posts, videos, directory listings, off-site blogs, bookmarking, and pinging.

Don’t purchase links from someone. It’s good to only work with marketing companies who are “white hat” (think of the good cowboy in the old movies) and that generate links to your website legitimately. If you have someone linking your website to sketchy websites (ones from other countries, or unrelated websites,) or using some sort of automated system to get you links- the search engines usually find out, and then they push your website far down in the search engines. This action is called “Sand boxing” and is not good when you were showing up on the first page of a search engine, and then a day later, you can’t be found for pages and pages of a search. It means that Google has punished your website for “black hat” marketing techniques.

And more!

This is just a short overview of what you need to have a successful online presence. It’s very important to stay current in your field: keeping up with continuing education, trends and the needs of your patients. Your time is very valuable. Hire a reputable, online marketing company to help keep your website and online presence up to date. BUT- make sure you keep the domain name in your name, and the hosting in your name. NEVER give up control of your website. You should know how to access your website at any time, and be able to change marketing companies, easily, and not lose your website design, backlinks, or any of the content to your website.

About the Author: Shirley Cress Dudley is the founder of SCD Consulting Services, providing Concierge Online Marketing to help you get more customers and have a strong internet presence.

 

What if work was not about a place?

Do you worry what will happen if you lost your job?  What happens when you retire? Will you have enough income to support your lifestyle and goals?work anywhere dream job

Did you know that the majority of college educated people can use their knowledge to create a flexible, mobile type career with the help of a skilled business coach?

Business Coaching can teach you how to create multiple streams of income- so that you don’t have to depend on your “JOB” to pay the bills.

Wouldn’t it be nice to learn how to create an online business – from your experiences, knowledge and education?

  • Create products and services that will sell, 24 hours a day, 7 days a week
  • You can work anywhere in the world
  • Anytime you please

Watch this video. It’s mainly about digital nomads (WHAT A GREAT NAME!) but it will definitely get you thinking. You could also take your practice online, or create a online version of your current business, or a new business online- that you can do anywhere in the world.

This isn’t for those who don’t have a job already- earning an income. This isn’t a “get rich quick” scheme either. It’s a way to design exactly the type career you want, so that you can leave your regular job, once your dream job can replace or exceed your income.

Contact Shirley@SCDConsultingServices.com today. To learn more about business coaching, click here.

Contact Shirley@SCDConsultingServices.com today. To learn more about business coaching, click here.

We recently began a partnership with NBS Technologies in Charlotte, NC.   We highly recommend them for the following services:

  • Desktop Computer Repair
  • Laptop Computer Service
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  • Broadband Installation
  • Immediate Remote Support
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  • Remote and Mobile Workforce Support
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  • PDAs, GPS and Peripherals

For all of you local IT needs, contact NBS Techonology at 704-296-2894 (Extension 101)

Please tell them SCD Consulting Services recommended them!

Beware the trash talk from online marketing companies

My grandmother’s favorite phrases for something she didn’t approve of was either Trash talk from online marketers“Baloney” or “That’s just Hogwash!”  The more I listen to stories of people who have used other marketing companies and experienced their doublespeak regarding their services, the more I see that it’s just “hogwash.”

Here are some common responses from online marketing companies that just need to STOP!

They say

  • You need generic content on your blog, there’s no need to focus on your chosen keywords. People need some general content to read.
  • We will host your website, at no cost to you, to make it easier for you.
  • You are an important client to us. We will always provide our best for you.
  • PPC is a great way to get immediately “on top” in the search engines.
  • You can choose from one of our many templates for your website design.
  • You can use some of our pre-written content for your website; it will make it so much easier for you to have good content for your website.

What that means is…

  • We provide canned content for your blog- not based on what you need. It really doesn’t help you at all in the search engines.
  • You won’t know how to access your website, and can never leave.
  • We sell our services to anyone and everyone we can.
  • Honestly, hardly anyone clicks on PPC, but this is another source of revenue for us.
  • Your website is going to look a lot like many other sites on the internet.
  • Our content is “canned”- you can find the same content on hundreds of other websites. What this means is Google will not rank your site high in the search engines because you don’t have original content.

Honestly folks, if the company that’s providing your online marketing offers their services, in mass to many other like-minded companies (many other dental sites, medical sites, or any other similar business) then they can’t be doing a great job for you.

What your website needs:

  • Fresh, ORIGINAL content, based on your chosen keywords (The keyword phrases people use to find you, in the search engines.)
  • Online marketing that is EXCLUSIVE to your area. (Which means the marketing company is not offering their services to your competition.)

Shirley Cress Dudley- founder of SCD Consulting Services, Charlotte NCAbout the Author:  Shirley Cress Dudley is the founder of SCD Consulting Services, your Concierge Online Marketing Team- helping small to medium sized practices and businesses get more customers and have a strong internet presence.

Shirley also does business and life coaching, using her online marketing experience along with her counseling background (licensed professional counselor, and nationally certified counselor) to inspire, motivate and help others be the best they can be and reach their desired goals.

 

“SCD Consulting’s level of client service is impeccable and we greatly appreciate
how much effort and detail you put in for our practice. Thank you so much again.”

Ferzaan Ali, DC
ChiroCarolina, Charlotte NC

“Shirley Cress Dudley’s knowledge of optimizing our internet presence has changed
how I look at the internet and how we promote our business. I am very pleased with the
value, accuracy, dependability and responsiveness that SCD Consulting Services has
exhibited. I do not think she or her team sleep…there’s no other explanation for how
she meets our company’s growing resource needs.”

Top Qualities: Expert, Good Value, High Integrity

Barbara Wolfe, MBA
Vice President, Strategy and Service Line Development
Randolph Hospital, Asheboro NC

“I think of SCD Consulting Services as my secret weapon against the competition,
always watching the market, and looking out for me. There’s no one out there doing
what SCD Consulting Services does.”

Christian Yaste, DDS
Ballantyne Center for Dentistry, Charlotte NC

“I am so grateful to have met you. SCD Consulting Services is a joy to work with
and I believe we will be able to do lots of good work together in the future. You can
help every prospect I uncover! SCD Consulting Services ROCKS!”

Kimberly Broyles Goodman, President
GrowthSource, Wayne PA

“I am very impressed with all the SCD Consulting Services is doing for my company.
They always go way above my expectations and I really appreciate it.”

Catherine Hepburn, owner
Vogue Organics, Alberta Canada

“It has been great to have a website with its own content management system.
... it’s so much easier and faster now. SCD Consulting Services is constantly providing
regular content to my website, and stays responsive to the changes in the internet and
search engine algorithms. ...It’s a great benefit and a huge load off of me, to not worry
about our website or our internet presence, because I know they are taking care of me
and watching out for my dental practice”

Ted Morgan, DDS
Morgan Dental Care, Gorham Maine

Shirley Cress Dudley and her team at SCD Consulting Services is by far one of the most professional,
honest and hard-working group of people I have had the pleasure to work with...They are constantly submitting posts
to Facebook, Twitter, Linked In and our blog...SCD Consulting services are very comprehensive, from submitting
posts to social media and local directories, to enhancing our website and creating videos. Our traffic on our website
has taken a significant jump since signing up with SCD Consulting. If you are looking for a company who can get
the job done to help you achieve a consistently high ranking position on a variety of search engines and business
directories…Shirley Cress Dudley and her SCD Consulting team is without a doubt the experts in their field!!!

Christine Shaw, Marketing Director for
Joseph Tartagni, DMD Shoreline Dental Care

“We have been very satisfied with SCD Consulting Services online
marketing services. We have seen impressive results and we are reaching
our goals for the search engine rankings for our keywords. Her services
more than pay for themselves.”

Top qualities: Great Results, Expert, High Integrity

Ivan Mac MD and CEO
Metrolina Eye Associates

SCD Consulting Services is not like anyone else

We are not like anyone else!

● No contracts! We work for you as long as you are satisfied with the results.

● Concierge services based on your practice's needs.

● We do the all the research and the marketing work so you can concentrate on your profession.

SCD Consulting Services Makes Sure Your Patients Will Find You

Can your patients find you?

● Do you know what they are saying?

● Can you interact with them on all popular social media channels?

Focus on your profession and let us create massive funnels of traffic to your website, ring your phone, and bring you more business.

Focus on your profession and let us create massive funnels
of traffic to your website, ring your phone, and bring you more business.

SCD Consulting services specializes in website design and optimization

Website design and optimization

We offer custom website design. You need an attractive website that appeals to your customers and to the search engines.
A correctly designed website can BRING YOU MORE BUSINESS!

Scdhomeslider

SCD Consulting Services

Your concierge online marketing team

We will do the online marketing work for you so you can keep seeing patients:

● Keep you strong in the search engines

● Maintain a positive online reputation

● Create new content and post regularly to your website

● Interact on social media accounts for you

● Create links back to your site

● Register you for local and related directories

● Publish online press releases

● And more!

Contact Us Today!